John Lewis Advert 2024 Location In Usa. It features the song 'sonnet' by former verve frontman richard ashcroft. Knowing where to look” is the advert’s tagline, showing sally looking for a gift late in the day in a john lewis store before burrowing away into a rack of clothes that morphs into her own memories of christmas, from her childhood home to the pub with her friends.

The gifting hour has been released after much anticipation. While on the hunt for a present for her.